This Privacy Policy, last updated on June 11, 2026, outlines the privacy practices of AURA LASH. Together with our Terms and Conditions, this policy governs how we collect, use, and manage your information, as well as the choices you have regarding your data.

Data We Collect

We gather information from our customers, website visitors, and potential franchisees. This data helps us deliver the services you request, improve our website, better understand our clientele and business operations, market our services, and measure the success of our marketing campaigns. The categories of Personal Information we collect are detailed below:

Information You Provide

We may collect Personally Identifiable Information (PII) directly from you. This includes your name, address, phone number, email address, device location, transaction details, credit card information, and date of birth. We may gather this PII when you:

  • Receive a service at one of our locations

  • Schedule an appointment at one of our locations

  • Receive or purchase a gift certificate

  • Inquire about our services

  • Inquire about our franchise opportunities

  • Sign up to receive emails from us

  • Are referred to us through a marketing promotion

  • Participate in a marketing survey, promotion, or event

  • Pay a deposit in advance of a service

Information that is Collected Automatically

When you visit our website, we automatically collect data regarding your usage. This includes the IP address of the device you are using, your device ID, and the specific pages you navigate to on our site.

We may combine the information you provide and the data collected automatically during your website visit with in-person data gathered at our studios (including those operated by our franchisees) and data from third parties, such as public records. This combined information allows us to better personalize your experience both online and in our studios.

Cookies and Other Technologies

Our website uses cookies, which are small data files stored on your computer by your web browser. Cookies help us enhance and personalize your browsing experience, remember you on future visits, deliver targeted marketing, and analyze how our website is used.

We may partner with third parties that use cookies or other online tracking tools to assess the performance of our marketing efforts, including email campaigns, or to manage our advertising across the internet.

Additionally, we may contract with third-party advertising agencies to display ads on our behalf across the web. These companies use cookies to collect anonymous data about your website visits and your interactions with various products and services.

How We Use the Data Collected

We utilize the data we collect from you for the following purposes:

  • To supply you with the information you have requested

  • To process your booking requests

  • To deliver the services you have purchased

  • To personalize your experience on our website and in our communications with you

  • To enhance your experience at our studios, including those operated by our franchisees

  • To provide you with relevant, personalized marketing

  • To analyze and understand how you interact with our website

Data May be Shared

We may hire third-party companies to perform specific services on our behalf, such as web hosting, online reservation management, email distribution, market research, advertising, promotions management, payment processing, and fraud detection. These partners are strictly prohibited from using your information for their own marketing purposes.

Because some AURA LASH studios are independently owned and operated by franchisees under a partnership agreement, we may share information with them to ensure a consistent AURA LASH experience. Our franchisees are bound by strict confidentiality safeguards and may not use your personal information to promote products or services unrelated to AURA LASH.

We also reserve the right to share the information we collect with corporate affiliates, during the sale or purchase of business assets, when necessary to protect AURA LASH and its affiliates, or when required by law.

Your Privacy Rights and Choices

If you need to update or correct your information, such as your address or phone number, please contact us at info@AURAlash.com. As mentioned above, we may share personal data (like your name and email address) with our franchisees, who may use it to send you commercial messages and promotions related to AURA LASH. Aside from our franchisees, we do not share your personal information with third parties for their direct marketing purposes.

If you prefer not to receive personalized advertising from us, you may opt out by:

  • Indicating your preferences when you register your account on our website or mobile application.

  • Logging into your account settings and updating your preferences.

  • Contacting us using the contact information provided below.

Our Use of Email

You can sign up to receive emails from us by providing your email address or by selecting the option to join our email list when booking an appointment. We use your email to confirm appointments and to follow up on your experience at our studios.

If you wish to stop receiving correspondence, emails, or other communications from us, you may opt out by:

  • Indicating your preferences when registering for an account on our website or mobile application.

  • Logging into your account settings and updating your preferences.

  • Contacting us using the contact information provided below.

Mobile Application Information

If you choose to use our mobile application, please be aware of the following:

Geo-Location Information We may request permission to track location-based data from your mobile device, either continuously or only while you are using the app, to offer location-specific services. You can adjust these permissions at any time in your device’s settings.

Mobile Device Access We may request access to certain features on your device, such as your social media accounts, reminders, or alerts. You can manage these permissions in your device’s settings.

Mobile Device Data We may collect device-specific information, including your mobile device ID, manufacturer and model, operating system, version, and IP address.

Push Notifications We may ask to send you push notifications regarding your account or the app. If you wish to opt out of these communications, you can turn them off in your device’s settings.

Children

We do not knowingly collect personal information from children under the age of 16.

California Privacy Notice/Your California Privacy Rights

This section explains how we collect, use, and process the personal information of California residents, in accordance with the California Consumer Privacy Act (CCPA). In this section, “Personal Information” refers to the definition provided in California Civil Code Section 1798: “any information that is maintained by an agency that identifies or describes an individual,” including names, addresses, and phone numbers. It does not include publicly available information.

If you are a resident of California, the CCPA grants you specific rights regarding your personal information:

You have the right to request details about our collection and use of your personal data over the past 12 months. Upon receiving and verifying your request, we will disclose:

  • The categories of personal information we collected about you

  • The categories of sources from which the data was collected

  • The specific pieces of personal information we collected

  • Our business purpose for collecting or selling that information

  • The purpose for which the collected information will be used

  • The categories of third parties with whom we share personal information

  • Whether we sold or disclosed your personal information for a business purpose

  • If sold or disclosed, the categories of personal information involved and the categories of third parties who received it

You have the right to request the deletion of any personal information we have collected and retained from you, subject to certain exceptions. Once your request is verified, we will delete your data from our records and direct our service providers to do the same, unless an exception applies.

We may deny a deletion request if retaining the information is necessary for us or our service providers to:

  • Complete the transaction the information was collected for, provide a requested service, fulfill actions reasonably anticipated within our ongoing business relationship, or perform our contractual obligations.

  • Detect security incidents and protect against malicious, deceptive, fraudulent, or illegal activity.

  • Prosecute those responsible for illegal or fraudulent activities.

  • Identify and fix technical errors that impair existing functionality.

  • Comply with legal obligations.

  • Exercise rights protected by law.

  • Comply with the California Electronic Communications Privacy Act.

  • Use the information internally in a lawful manner that is compatible with the context in which you provided it.

To exercise your rights under the CCPA, please call us at 832-945-2239 or email us at auralashbaybrook@gmail.com. Only you, or someone authorized to act on your behalf, may submit a verifiable consumer request. You may also submit a request on behalf of your minor child. We cannot fulfill your request if we are unable to verify your identity or authority. Making a verifiable request does not require you to create an account, and any data provided will only be used for verification purposes.

You may submit a verifiable consumer request up to two times within a 12-month period, free of charge. We strive to respond within 45 days. If more time is needed, we will notify you of the reason and the expected extension. Responses will be delivered electronically or by mail, per your request, and will only cover the 12-month period preceding our receipt of your inquiry. If we cannot comply with part or all of your request, we will explain the reasons why.

We will not discriminate against you for exercising any of your CCPA rights. Unless permitted by the CCPA, we will not:

  • Deny you goods or services

  • Charge you a different rate or price for goods or services

  • Impose penalty fees

  • Provide a different quality of goods or services

  • Suggest that you may receive different pricing or quality

Changes to the Privacy Policy

We reserve the right to update or change this policy at any time in the future. Please check back periodically for any updates.

Contact Us

You may contact us at auralashbaybrook@gmail.com